Beauty of Joseon is a beloved Korean skincare brand that has taken the beauty world by storm. Inspired by the traditional herbal ingredients mentioned in the Gyuhap Chongseo (women’s encyclopedia) of the Joseon Dynasty, the brand combines time-honored wisdom with modern innovation.
Beauty of Joseon is renowned for its high-quality, effective products that cater to a wide range of skin types. The Relief Sun Rice + Probiotics Sunscreen and Apricot Blossom Peeling Gel are particularly popular, praised for their innovative formulas and visible results. The brand’s commitment to using natural ingredients like ginseng, rice, and fermented extracts has earned it a loyal following among beauty enthusiasts worldwide.
Moreover, Beauty of Joseon has gained significant traction on social media platforms like TikTok, where influencers and beauty editors rave about its products. This organic virality has contributed to its global popularity, making it a go-to choice for anyone seeking effective and gentle skincare solutions.